Playtech, one of the foremost and leading poker software developers, recently announced that it had made an agreement with Betclic Everest to launch the company’s poker products in France and in other markets internationally.
As per the agreement, the upcoming year will see Betclic Everest on the ipoker.fr and ipoker.com networks.
Mor Weizer, Chief Executive officer of Playtech discussed the agreement between Playtech and Betclic.
It is a testament to Playtech’s market leading position and innovation that a renowned brand such as Betclic Everest Group has joined our iPoker network and liquidity pool. Playtech is committed to regulated markets and the launch demonstrates its unique position and ability to establish itself as the leading supplier in all regulated markets
The poker industry appears to be at a turning point with several poker companies and online poker brands joining ties with each other and strengthening their offerings and position in the international poker market.
In regards to the agreement between the two companies, the French poker market seems to be the sector where revenue is expected to flourish. “France remains an important market for Playtech and the combination of Betclic Everest’s leading position and our advanced technology together with significantly enlarged liquidity pools will lead to material benefits for Playtech and Betclic Everest. Outside of France, the launch of Betclic and Everest poker on ipoker.com further strengthens the network’s liquidity and cements its position as the natural choice for leading poker brands,” Weizer stated.
“We anticipate that the enlarged liquidity pools on iPoker.fr and iPoker.com will attract further brands to the growing stable of well-established operators and contribute to our future success,” he added.
As a result of this agreement, all the Betclic Everest players will be able to access games and other offerings from Playtech’s product offerings. According to Ignacio Martos, the chief executive officer of the Betclic Everest Group,
We are pleased to offer the best of breed technology to our poker players. Larger liquidity and state of the art features will give our players a superior experience, in line with our strategy of offering nothing but the best to our community of players. Playtech offers a market leading range of products including a world class Casino, which Everest will be taking full advantage of in 2013. Betclic will maintain its program of investment in technology and innovation, focusing on major regulated markets to sustain profitable business growth.