Playtech, the internationally acclaimed provider of online gaming software, announced that it has launched Betclic Poker and Everest Poker in its French and Italian markets.
Everest Poker, which used to run on its own network and generated annual revenue of more than £100 million, had recently gotten into financial difficulties, forcing it to give up its own network and join Playtech’s iPoker network.
Speaking about the move, Betclic Everest Group CEO Ignacio Martos said,
Larger liquidity and state-of-the-art features will give our players a superior experience in line with our strategy of offering nothing, but the best to our community of players. Playtech offers a market leading range of products including a world class casino, which Everest will be taking full advantage of in 2013. Betclic will maintain its program of investment in technology an innovation, focusing on major regulated markets to sustain profitable business growth.
Playtech CEO Mor Weizer said,
It is a testament to Playtech’s market leading position and innovation that a renowned brand such as Betclic Everest Group has joined our iPoker network and liquidity pool. Playtech is committed to regulated markets and the launch demonstrates its unique position and ability to establish itself as the leading supplier in all regulated markets.
Further, he said that France is one of the most important markets for Playtech, adding that Playtech’s sophisticated technology in combination with the leading market position of Betclic Everest and enlarged liquidity pools can lead to great benefits for Betclic Everest and Playtech. Besides, the launch of Everest Poker and Betclic Poker on the iPoker Network, outside the French market, with strengthen the liquidity of the network and its position as the number one choice for prominent poker operators.
He also said, “We anticipate that the enlarged liquidity pools on iPoker.fr and iPoker.com will attract further brands to the growing stable of well-established operators and contribute to our future success.”
Meanwhile, Daniel Stewart and Co. said that it is still early to make an estimate of the effects of the introduction of Betclic Everest’s poker products on Playtech’s fiscal report. However, Playtech strongly believes that the addition will benefit both parties in a big way. The analyst advised investors to purchase the stock as the latest news is bound to be received well in the market.
The price of Playtech shares shot up to 411.50p recently, and the analyst has set a target of 480p on the share price.