Since the state of Nevada allowed Lock Poker to launch its online poker website in April, a number of other casinos are pushing hard to gain the necessary licenses and launch their online poker website. One of these companies is Caesars Interactive, which is the online business of US mega entertainment giant, Caesars.
Caesars Interactive is a rush to get its online poker room up and running in Nevada. The main reason behind this push to get its license is because Caesars Interactive wants to launch its online poker website before the start of the World Series of Poker.
The WSOP is scheduled to start in two weeks and although Caesars Interactive has not officially committed on a date for its launch, it is common knowledge that the company would like to have its WSOP themed poker room up and running with the WSOP 2013 event.
Officials at Caesars stated that it was doing everything possible to push for a WSOP online poker room. Caesars has teamed up with 888, one of the premier gambling companies in the UK to make this push for an online poker website in Nevada a reality.
In a statement, Seth Palansky, Caesars’ Vice President of Corporate Communications said
We’re hard at work completing the necessary steps as required to bring it to market. We can’t confirm an exact launch date, but we know it will be this summer. The reality for us is, when we have it right and have all the appropriate signoffs, we’ll be ready to go … It won’t be too much longer.
However, one of the concerns that Caesars could face will be that the state of Nevada only allows players who are in Nevada to access the website and play online poker.
Ultimate Poker beat everyone to the punch by launching the first online poker website on the 29th of April. However, player feedback suggests that there are a number of issues that need to get sorted out with the software. Caesars has high hopes of being the second company to launch an online poker room and is confident that its software requirements will exceed the expectations of its players. Reports suggest that 888 will be offering the back end support to the new WSOP site, while the WSOP brand will be leveraged by Caesars’ as a major marketing tool to attract players from Nevada.