Phil Ivey shut down his Ivey Poker website in October and informed players that it the company will relaunch operations once again after going through a complete revamp. Phil Ivey’s training website, Ivey League continues to operate as usual although Ivey does have plans to make changes here as well.
One of the reasons for temporarily shutting down Ivey Poker is because the competition in the online poker industry is extremely competitive and online gambling companies have to constantly innovate to offer customers the best experience possible. With this in mind, Phil Ivey has appointed Dan Fleyshman as the new CEO of Ivey Poker. The former CEO of Victory Poker has a wealth of experience running his own company as well as being a competitive poker player.
Fleyshman had earlier left the poker industry after Black Friday saying that the entire episode and the state of the poker industry had taken its toll on him, leaving him emotionally bankrupt. Now, Fleyshman appears to have put all that behind him and is excited to take up the new challenge of being the CEO of Ivey Poker.
In a statement, Dan Fleyshman said
When it came to Phil Ivey, I always saw how much more his brand could really be, so I was excited at the idea of really expanding him from Ivey Poker the app & training site into ‘Ivey League’ the brand. So a few months ago we agreed that we would hire an all-star exec team and the best design agency, PR firm, manufacturers, consultants, programmers, etc. to roll out a dozen product lines and offerings from apparel and headphones to fantasy sports and more.
The news of Dan Fleyshman being appointed as the CEO of Ivey Poker was expected to be kept under wraps till 2015, giving him time to make significant changes to the design, strategy and promotion of Ivey Poker. Fleyshman has a challenging task before him as he not only needs to relaunch a better website but also revive the existing player database and then expand operations successfully.
Fleyshman had a good track record running Victory Poker and had a number of popular poker players such as Andrew Robl and Antonio Esfandiari representing the brand. Both the Victory Poker brand and Fleyshman were popular in the poker community and Fleyshman will be looking at recreating some of that magic once again. As a poker player, Fleyshman won over $700,000 in career earnings and also finished seventh during the main event at the 2010 World Series of Poker Europe.