Full Tilt Poker (FTP) is one of the most popular poker websites in the world and the company is always looking for ways to make its player experience a lot more enriching. Ever since Canadian based Amaya Gaming acquired the FTP website, there have been serious efforts to expand FTP’s global operation and increase its player database.
The competition within the online poker industry is extremely competitive and if a poker website does not innovate and stay ahead of its competition, it could quickly go out of business. Back in 2010, FTP was the second largest online poker website in the world but took a beating after the infamous Black Friday in 2011 and lost a lot of credibility with poker players across the world.
Since being PartyPoker websites are currently ranked tied in 7th place based on cash game traffic with a seven-day average one thousand cash game players.
Dominic Mansour, the managing director of FTP stated on a recent blog post that FTP plans to make a number of changes to its existing policies in an effort to enhance the customer experience on the FTP website. One of these proposed changes will be to the website’s VIP program which will encourage VIP customers to play for the love of the game. FTP plans to create a new structure in its VIP program and raise funds by changing its rake for players.
FTP plans to increase its micro stake cash games in the $0.05/$0.10 level and also the higher stakes between $5/$10 and $10/$20 levels. FTP believes that the new changes will help transform its online poker offering and attract a new segment of online poker players.
In a blog post, Dominic Mansour wrote
We’re reinventing our rewards programme so that it’s genuinely attractive to all players, not just those that play the most. It’s going to be fundamentally different from anything you’ve seen before and will go to the heart of what Full Tilt stands for: playing for the love of the game. We’re making big changes to our Ring Game lobby to make the playing experience as welcoming and fair as possible and helping to make the game work in the mobile environment. We’re also restructuring our rake to fuel that new rewards system, which is going to connect with players of all levels, new and old, in a highly innovative way like no other online poker site ever has