Poker Central has launched a new digital content service called PokerGO that will offer subscribers access to coverage of top poker events like the World Series of Poker (WSOP).
The first of its kind, PokerGO will be a dedicated digital platform for poker content for viewers worldwide.
In a statement JR McCabe, chief digital officer of Poker Central said,
PokerGO will offer the best live and on-demand poker tournaments and content for the fiercely passionate poker fan and casual enthusiast alike – whenever and wherever they want them. By pairing PokerGO with our existing network television partnerships, we will offer unique and original programming to the largest potential global audience.
Priced at $99 annually or $10 for a month, the content can be accessed at PokerGO.com. Players will be able to get exclusive coverage of WSOP games and the Super High Roller Bowl among other things from PokerGO. The service will also provide fresh content around high-stakes cash games on a weekly basis along with other poker events.
— PokerGO (@PokerGO) 22 May 2017
Programs with original content are also being offered. A few have been announced already including Dead Money: A Super High Roller Bowl Story a mini-series that covers Matt Berkey's experience at the 2016 Super High Roller Bowl and Pokerography, a series about the greatest poker professionals to have played the game.
Mori Eskandani, founder of Poker Productions noted that poker fans were eager to watch exciting poker games and PokerGO’s combination of covering live action and offering original programming would be welcomed by the fans. Poker Production is in charge of producing all programming except live coverage of poker events. Poker fans will also be able to revisit classic programs such as Poker After Dark and Face the Ace through the service.
PokerCentral recently signed up with ESPN and WSOP for providing same-day coverage of its games, acquiring global rights for broadcast and digital streaming the WSOP games till 2020 along. Under this deal, apart from the content aired live on ESPN, everything will be available via PokerCentral’s digital channels.
PokerCentral’s slew of new offerings comes after the company made a strategic pivot towards digital media late last year. Launched in 2015 by Cary Katz, with backing from top poker pros like Daniel Negreanu and Antonio Esfandiari, Poker Central was initially a 24-hour TV network. But after facing limited success with distribution channels, the company chose to go to a digital-only route where it had seen more success.