PokerStars is the biggest online poker website in the world because it has successfully formed strategic partnerships with offline and online providers that allowed the company to dominate and monopolize most online poker markets. PokerStars which is owned by Canadian based Amaya Gaming announced earlier this year that it had entered into a partnership with the Morongo Band of Mission Indians to provide online poker services in California.
While California is yet to legalize online gambling, PokerStars wanted to be fully prepared and enlisted the Morongo Band of Mission Indians to act as a subcontractor and offer an online poker platform to three card clubs, namely the Hawaiian Gardens, Commerce and the Bicycle Casino. PokerStars recently announced that it has further strengthened its presence in California by forming a new partnership with the San Manuel Band of Mission Indians.
PokerStars and its partners will now actively push for the legalization of online gambling in California.
PokerStars along with the Indian tribes are also pushing the Californian government to authorize an intrastate online poker language. If this is approved, then PokerStars could be allowed to introduce its massive player database to other states like Nevada, New Jersey and Delaware where online poker is legalized.
In a statement, Robert Martin the Morongo Band of Mission Indians Tribal Chairman said
We’re pleased to welcome San Manuel to our coalition. It marks a new day in our efforts to authorize online poker in California. We’re excited about the momentum and opportunities this new agreement represents in getting legislation passed. As tribes come together on this issue, the opportunity for success grows.
PokerStars wants to be the first to enter into the state of California that has a population of over 38 million and capture as much market share as possible. These strategic partnerships with the tribes in California will allow PokerStars to launch operations quickly and will also allow the tribes to benefit from the partnership.
California rejected both online poker proposals in August and also discussed the whether PokerStars should be allowed to operate in California considering the events that led to Black Friday. However, now that the company has been acquired by Amaya Gaming, Californian authorities will most likely issue PokerStars a license when online gambling in legalized.
California will not legalize online gambling in 2014 and will most likely review the two online poker proposals in 2015 or once amendments are made and resubmitted.