PokerStars Targets Asian Markets To Establish Online Poker Presence

PokerStars Targets Asian Markets To Establish Online Poker Presence March 23, 2015 March 23, 2015 Tim Glocks
Posted on  Mar 23, 2015 | Updated on  Mar 23, 2015 by Tim Glocks

PokerstarsThe biggest poker website in the world PokerStars has confirmed that it would like to expand its presence in Asian and capitalize on the growing Asian poker market. Ever since Amaya Gaming took over PokerStars, the company has looked to innovate and add new revenue streams to enable PokerStars to grow and expand at a faster pace.

The company will sponsor the Asia Pacific Poker Tour (APPT) 2015 Nanjing Millions that has a guaranteed payout of CN¥1 million. The event will take place between the 14th – 19th of April at the Jiangsu Wutaishan Sports Centre, an Olympic venue in Nanjing, Jiangsu Province, People’s Republic of China. PokerStars realizes the potential of the Chinese market and wants to establish itself as the premier brand in China.

In a statement, Danny McDonagh, PokerStars’ Director of Live Poker Asia-Pacific said

The growth of poker in China has been tremendous and we are committed to support this sport throughout the region. Nanjing is a key location that allows players from all over the country to participate. The previous two Beijing events last year were very successful and we are proud to be a part of this government-supported event.

While poker markets in Europe and the United States appeared to have slowed down, Asian markets have continued to grown. PokerStars is focusing its interests on countries like China, Japan, South Korea and India.

PokerStars expanded its Team Pro Japan by contracting Kosei Ichinose, an online Japanese poker player who has done extremely well in the last couple of years and model and celebrity Yuiko Matsukawa. These two members will team up with Naoya Kihara, the 2012 WSOP bracelet winner and look to expand and market the PokerStars brand in Japan. The company also decided to start a new team in India and contracted Aditya Agarwal to be the first member of Team Pro India. The Indian market is expected to grow significantly during the next 5 years and PokerStars wants to be ahead of the pack and dominate what could possibly be one of the biggest online gambling markets in the world.

PokerStars has also named Red Bull as the Official Energy Drink Provider of PokerStars LIVE Macau. Red Bull will promote its brand by giving away free drinks to poker players at events that are sponsored by PokerStars. Some of these events include the APPT 9 Macau which takes place between 27-31 May and the Macau Poker Cup 23 which takes place between 28 August and 13 September.

Tim GlocksAuthor

Tim Glocks is a retired professor, he currently contributes to Tim enjoys playing poker and has taken it up as a hobby since his retirement. He has taken part in many online tournaments and has become a veteran in a short space of time. Visit Tim’s google + page here