With online poker gaining popularity all over the world, online poker software has been one of the key criteria in launching and running a successful online poker website. Online gambling companies are always looking for innovative poker software that can not only offer their customers a powerful gaming experience but also ensure that their personal and financial information are kept secure at all times.
PokerTracker and Hold’em Manager are considered by many to be within the top 5 poker software companies in the world. Both companies recently announced that they were merging to form Max Value Software, LLC, a company that would combine the resources and customers to successfully create a bigger and more powerful venture.
Since PokerTracker and Hold’em Manager are considered to be leading providers in the online poker software industry, a number of individuals and companies in the poker community voiced their concern. They believe that this merger will create an entity that dominates a significant percentage of the online poker industry, thereby giving Max Value Software, LLC the power to fix prices and monopolize a large percentage of the market share.
However, representatives from Hold’em Manager and PokerTracker refuted these rumors saying that the merger was a strategic move as both companies had common goals and the merger would help them achieve it faster. In a statement, PokerTracker’s Derek Charles said
We believe that the merger of PokerTracker and Hold’em Manager into one unified company allows us to better represent our customers in the market and to ultimately provide better software and tools for the average online poker player
Jim Varnon who is the manager for Hold’em stated that the merger will help both companies work on a common goal and that was to improve the efficiency of the current online poker software that is generally available in the market. The combination of resources will enable more research and development to be done, thereby creating an end product that will significantly enhance the end user’s overall experience.
Max Value Software, LLC will allow users to trial the free software that is on offer and if the online poker software meets their requirements, they will then have the option to purchase the same. The company has also published via its FAQ section on its website that it will not hike prices but continue to offer economically viable prices that are competitive and also assist in the sale of more online poker licenses.