Thrill Poker recently announced that it was going to expand its presence in India and launch an online poker product that would capture the attention of the Indian market. The company recently announced that it had entered into a partnership with Microgaming and has successfully migrated its online poker traffic to the Microgaming platform.
India is home to 1.3 billion people and the country has one of the fastest growing markets for new internet users. A significant portion of internet users are between 20 to 40 years old and Thrill Poker believes that this would be a great market segment for them to target and promote online poker.
Indians have been know in the past to spend the time playing online solitaire or rummy but have not really ventured into the online poker market. That trend has changed over the last couple of years as more young people have been captivated with online poker and the lure of becoming an online millionaire overnight.
Thrill Poker is now the first online poker provider to use the Microgaming network and offer an online poker product in India that operates only in Indian rupees. The company is eager to promote its operations and capture a large portion of the Indian market before other providers migrate to the Microgaming poker network and start to target the Indian market.
In a statement, Aditya Oberoi, Director at Thrill Poker said
Online and offline poker in India is growing massively in popularity. We wanted to build an offering which was market-leading, secure, and robust in order to provide the best possible poker experience to Indian players. That’s why we chose to partner with Microgaming, the industry’s software expert.
Thrill Poker is also aggressively promoting its brand in India and has recently announced the formation of ‘Team Thrill India’. The group will be made up of the top ranked tournament players in the country and they will serve as ambassadors of Thrill Poker promoting the brand and online poker in India. The members of ‘Team Thrill India’ will be responsible for promoting online poker as a game of skill instead of a game of luck.
Members of ‘Team Thrill India’ will be responsible for conducting themselves as role models, educating the Indian public on playing online poker and building a bigger poker community in India. To find out more information, please visit www.thrillpoker.com