A huge deal has gone through between 888 Poker and Poker Central, which will see the former sponsor various Poker Central events, such as the Super High Roller Bowl of 2018. The deal between the two companies will continue on throughout the rest of this year and onwards into 2019.
The agreement between them will see 888 Poker work as the exclusive sponsor during real money poker games in the online sector. Furthermore, it will be the principle sponsor of the previously mentioned Super High Roller Bowl. Additionally, the 888 site will be a prominent feature during multiple different poker events. These include the ARIA High Roller Series, Poker Masters and Poker After Dark.
Speaking of the renewal of the deal between them, the Vice President of Poker Central’s content, Sam Simmons commented on this being the third year of partnering with 888 Poker. He went on to say that the company “couldn’t be more pleased” that they are on board and that Poker Central now looks forward to growing the poker sport by bringing in more tournaments for players.
In addition to this, the man working as SVP head of B2C at 888 Holdings, Guy Cohen also gushed about how thrilled 888 was about the renewed deal. He said that 888 Poker’s commitment to what he called, “taking back the game”, is further strengthened thanks to the partnership continuing.
What Else Does the Deal Incorporate?
The renewed partnership between these two companies will see 888 Poker offer its gamers some very much sought-after rewards – invites to Poker Central’s exclusive events. The Super High Roller Bowl of 2018 is included in this. This event in 2017 required a $300,000 buy-in to be paid by participants. German player, Christoph Vogelsang went on to win the tournament, receiving a huge $6 million figure sum in the process.
In addition to this, other winners from previous years include Rainer Kempe and Brian Rast, who won $5 million and $7,525,000 in 2016 and 2015 respectively.
However, it’s not only 888 Holdings that are benefitting from a deal renewal with Poker Central. The company has also gone on to renew its partnership with NBC Sports Group. This sees their contract go on through 2020, which allows them expanded coverage of the Poker Central events via the television network. Therefore, the NBC Sports Network will show a vast amount of coverage relating to three of the major tournaments in poker. This includes the aforementioned High Roller Bowl, Poker Masters and furthermore, the US Poker Open.
Keep in mind that these events will be broadcast via a live streaming service on NBCSports.com, rather than on cable television. Gary Quinn, the Vice President of Programming at the NBC Sports Group said that the company is “further broadening” its poker content. Therefore, more tournaments will be broadcast as viewers enjoy the competitiveness of Poker Central’s events.