Poker companies are always on the look out to collaborate with the leading poker players in the game as well as enlist upcoming talent to promote their brand and be the face of the company. In order to promote their brand, Poker companies also engage prominent sportsmen and celebrities so that they can spread the game of poker and increase the player base of the brand.
PokerStars, the biggest online poker website in the world has a number of professional poker players contracted to sponsor and promote the PokerStars brand. Joe Cada is the latest professional poker player to be dropped by a poker company. Cada, a 27 year old professional poker player who made the headlines when he won the main event in the 2009 World Series of Poker. Cada comes from a family of card lovers and is known as “The Kid” on the poker circuit.
Joe Cada was affiliated with PokerStars since 2009 but according to recent reports the partnership has now been terminated. This report was later confirmed by some of the tweets that Joe Cada posted from his account.
Online gambling companies this year have been dropping both long and short term partners for a number of reasons. Joe Cada is the latest to lose his contract with PokerStars but Cada appears to have taken it in his stride and has already signed up with Norwegian Cruise Line for the first Annual Poker Challenge this Novemeber. Cada will be the star player on the cruise and get to travel in style and promote poker on the cruise.
When initial reports surfaced that Cada had been dropped by PokerStars there were a number of rumors floating around speculating on the reason why. Cada went on to clarify by posting a tweet stating
If everyone is wondering what happened with Poker Stars and myself it's pretty simple. I asked for 100percent rake back, they said no.
— Joe Cada (@cada99) September 24, 2014
Cada also responded to a tweet by Gavin Griffin who ask him who asked him