The World Poker Tour (WPT) will now incentivize users watching poker content on its platform through a new partnership with Theta Network, a decentralized video delivery network powered by blockchain technology.
The WPT will now integrate the Theta Network protocol, as well as the Theta Fuel (TFUEL) micropayments into its system, which will also enable the brand to significantly lower its video delivery CDN costs.
The partnership is also hoped to drive more revenue for the WPT by boosting user engagement and viewership.
With the latest integration, end users also get the chance to share their bandwidth and computing resources to relay videos across a peer-to-peer network, in exchange for rewards. The rewards will come in the form of TFUEL tokens which serve as the primary utility token in the Theta ecosystem. This means WPT viewers and fans can earn as much as $15 per month by simply watching and sharing poker content on their browser without the need to download them.
Mitch Liu, CEO and co-founder of Theta Labs, the company behind the Theta Network, welcomed the latest partnership with the WPT, saying it is a big plus for the company and would also help strengthen the WPT’s reputation as a premier brand in televised poker and entertainment.
This isn’t the first joint venture between Theta and the WPT. In 2020, both companies also entered into a licensing agreement which has been hugely successful. Now, with the integration of the Theta Network on the WPT, fans and viewers can now enjoy watching and sharing content via a brand new Theta-supported 24/7 poker channel on WPT.com, and be incentivized for it.
WPT CEO Adam Pliska said they’re aiming to work with the blockchain project on a long-term basis as they remain committed to bringing the best viewer experience to WPT’s millions of fans around the world.
Theta Labs has been helping video platforms boost their revenues and lower their content delivery CDN costs through its pioneering blockchain infrastructure. The company has existing partnerships with leading global brands, such as Samsung, Google, gumi and Blockchain Ventures. The Theta Network is integrated into several video platforms, including Ultra, GameTalkTalk, MovieBloc, GFUEL, and Samsung VR.
Theta has also attracted prominent corporate investors such as Sony Innovation Fund, Samsung NEXT, Sierra Ventures, Creative Artists Agency, and Bertelsmann Digital Media Investments.