The World Poker Tour (WPT) and Galaxy Gaming Inc recently announced they have formed a strategic alliance to launch a new table game that they believe will be extremely popular and well received by the poker community.
The launch was done after both companies entered into an exclusive licensing agreement to launch the new table game called WPT Heads Up Hold ‘Em.
In a statement, Galaxy Gaming CEO Robert B. Saucier said
World Poker Tour and Galaxy Gaming are teaming up to provide an innovative and exciting product for the industry, and an in-demand game for millions of players all across the country and all around the world. We know WPT Heads Up Hold ‘Em is a winner, and we couldn’t be more proud to join with an undisputed global leader like World Poker Tour to put this product in front of casinos and players alike.
The WPT is one of the most recognized gaming brands across the world and is a leader when it comes to customizing and launching new products for the gaming industry. The World Poker Tour is currently responsible for operating over 60 land-based poker tournaments all across the world and airs close to 40 hours of original poker programming every year. These poker programs have been broadcasted in over 150 countries and have helped to make the WPT a global brand.
WPT President Adam Pliska said
We’re pleased to work with Galaxy Gaming to present an exciting new table game that is well-positioned to attract poker fans at every level, and everywhere it is played. WPT Heads Up Hold ‘Em is fast paced, quick to learn, and every player can win in a myriad of ways.
Both WPT and Galaxy Gaming will make an appearance during the Global Gaming Expo (G2E) which takes place towards the end of September in Las Vegas. They will use this opportunity to promote, demo and sell the new WPT Heads Up Hold ‘Em game.
Gary A. Vecchiarelli, Galaxy Gaming’s Chief Financial Officer said
Our collaboration with an outstanding partner like WPT promises to bring both branding focus and marketing depth to a ground-breaking game. We believe the result will be the type of consistent, consumer interest that makes a bottom-line difference for casino operators everywhere. In every way, is this product demonstrates the player-centric focus Galaxy Gaming represents.
