The online poker market across the globe is constantly expanding thanks to a growing interest in Europe and Asia. As a result, the competition between gambling companies to grab market share is fierce, since players tend to change their preferred provider based on their online experience. A number of attributes contribute to customer loyalty, some of which include the quality of online poker software, mode of payment, frequency of payout, reliability of the brand and overall customer experience.
With this in mind, Bwin.party recently announced that the much anticipated relaunch of its innovative online poker offering will start during the middle of September. In a statement, the company CEO Norbert Teufelberger confirmed that a rollout would take place during September and there will be a number of enhancements. Some of these enhancements will include modifications that focus on recreational players as well as rating players based on their skill level in order to work out a competitive balance on the felt.
The new platform will also look to increase interaction between players to build a friendly and competitive environment. Players will also be given the opportunity to scale different ladders based on their achievements. PartyPoker will look to adopt a similar trend that most online poker websites adopt in that it will look to favour casual players.
One of the key areas that bwin.party is looking to take advantage of and gain market share is the mobile online gaming market. The company realizes that a large segment of the online poker community play on smartphones and other handheld devices and has plans to roll out a new mobile sport-betting version before the end of 2013. The company has not focused on the mobile market and hence has little revenue in this area. Current reports show that Bwin’s mobile revenue numbers are far behind when compared to the competition out there, as only 9% of its revenue comes from players on the go. The company has ambitious plans and wants to increase the percentage to 50% within the next 30 months.
Teulfelberger said
Mobile is a big area for us. If we get it right in the next few months, we should be able to win back market share.
The company will promote the relaunch on a wide scale and has confirmed that a TV ad campaign will be rolled out to spread awareness of the new launch.
