The World Poker Tour (WPT) recently announced a tie-up with Adda52.com, India’s largest poker website which has a player base of over 800,000.
According to the terms of the partnership, Adda52.com will be given exclusive product licensing and services. It is also expected that the site will qualify players from India for participation in a number of WPT events.
In a statement Anuj Gupta, Founder & CEO of Adda52.com said,
The association with the World Poker Tour comes at a very crucial time in India. There is a poker boom and the Indian poker community is looking for a better tournament experience. With this tie-up, we want the poker community to be exposed to international standards of poker with better structures, well-defined tournaments, and the knowledge the WPT brings to the table
In addition, Adda52.com will receive the rights to distribute certain seasons of the WPT, develop WPT merchandise and use the WPT brand to gain sponsorship partners within India. Adam Pliska, President and CEO of the WPT commented on the development saying that WPT was happy to join hands with Adda52.com and expand WPT’s footprint into one of poker’s fastest growing markets. He added that along with Adda52.com, WPT was well-placed to bring the WPT experience to players and fans in India and encourage the growth of poker in the country.
Ourgame International Holdings Ltd. a Hong Kong based company had bought the WPT for $35 million in cash in June 2015. Ourgame specializes in social gaming, offering a wide range of Internet card and board games and is said have over 500 million users across its various platforms.
At the time of the deal, it was widely expected that WPT would now increase its focus on the Asian market and look at opportunities to expand into Asian countries as many analysts have predicted that a number of Asian countries are likely to witness a poker boom in the coming years.
Adda52.com is owned by Gaussian Networks Pvt. Ltd which launched the site in 2012. The site offers several games, with poker being the primary offering. Currently five versions of poker are available on the site Pot Limit Omaha, No Limit Texas Holdem, Omaha Hi/Lo, Sprint Poker and Crazy Pineapple.
Over the years, Adda52.com has grown at a rapid pace and has become the most popular online poker website in India. It hosted the country’s first-ever guaranteed tournament having a prize of 10 million Indian Rupees (approx. $150,000).